Born from pressure…
…built for athletes who want more.

DFNT. Story

➭ How i came from athlete to creating DFNT.

➭ What DFNT. stands for

➭ My mission and background

This is where you explain:

From pro athlete…

I lived the highs and lows of pro sport. The fight. The obsession. The silence around what was really going on inside.

As a volleyball player, I trained my body and skills relentlessly. But no one ever showed me how to train the mind.

What to do when doubt creeps in. When pressure hits. When your body is ready, but your head isn’t. Like most athletes, I thought I had to be mentally tougher — just push through. But that only took me so far.

Eventually, I stepped back and started asking better questions:

  • How do the best athletes handle pressure?

  • How do they stay focused when everything’s on the line?

So I studied. Trained.

I immersed myself in mindfulness, ACT, and performance psychology.
I worked with Olympians, youth athletes, and top coaches.

And I realized something simple but powerful:
Mental strength isn’t talent. It’s trainable. You just need a system.

…to creating DFNT.

DFNT. was built out of frustration — watching talented athletes crumble under pressure.

Not because they weren’t good enough, but because no one ever trained them for this part of the game.

DFNT. was created as a direct answer to that struggle. It’s a space that isn’t for everyone — on purpose. It’s for athletes with the inner fire to really chase their limits. Not mediocrity. We stopped accepting average. We stripped the noise.

And built a system for serious athletes — one that trains clarity, character, and mental skills.

Backed by science. Proven by olympic athletes. Lived and tested firsthand.

We don’t chase hype.
We don’t speak in slogans.

We don’t pretend pressure isn’t real.
We train for it.
We believe discipline is louder than talent.
That clarity beats chaos.

That mindset isn’t something you “have”.
It’s something you build.

You won’t find comfort here.
You’ll find Challenge. Structure. Honesty.
Because greatness starts where excuses end.

What DFNT. stand for?

We’re not here to be liked.
We’re here to become undeniable.
We strip away the noise — the likes, the fear, the pretending.

And what’s left?
An athlete who responds. Who holds under pressure. Who believes in their own journey.

And does the work — when no one’s watching. Fear doesn’t disqualify you. But avoiding it does.

This is not for everyone.
It’s for the few who are done playing.
We’re DFNT. Built for pressure.

To train ambitious athletes to develop mental strength and clarity to thrive under pressure, face fear, navigate failure, and stay grounded through success.

My mission

ADAM KOCIAN

Founder of DFNT.

    • Pro volleyball player

      • more then 250 games in the 1.Bundeslige (Germany) & Champions-League

      • team Germany national team in youth & men

    • M.Sc. Prevention & Health Psychology

    • Certification as sportmentalcoach

    • Certification in Mindfulness in Sport Lv. II

    • more then 6 years experience in the field of high-performance

    • cooperation with more then 120 athletes - from youth to olympics

    • 5-years cooperation with the Slovak Olympic Committee

    • other cooperations with the Slovak volleyball federation and Allianz

Ready to join DFNT.?

DFNT. isn’t for everyone. It’s built for athletes who want more:
More clarity. More control under pressure.

If you’re already doing the work physically — but know the mental side is what separates good from great — this is where it starts to align.